You sold a $2,500 coating last week. You will probably never see that customer again. Steward turns the coatings you already sell into recurring monthly income — and you don't do the billing, the booking, the reminders or the paperwork.
Detailing in Alberta is feast and famine. Memberships bill in January the same as they bill in June. For most shops this is the first predictable line on the P&L, and it's the reason it becomes a business you could actually sell.
Right now a coating customer is a single transaction. A Signature member is in your bay four times a year — four chances to sell correction, PPF, rock chip repair, interior work or wheels. That upsell is 100% yours and it's usually worth more than the membership.
Customers know a warranty from a small shop is only as good as the shop. Being able to say your coverage is administered independently and survives your doors closing is a real advantage over the shop down the road — and it costs you nothing.
There is no software fee, no setup charge, no minimum and no monthly commitment. If nobody signs up, you pay nothing. We only make money when you do.
We're launching with three shops in the Calgary area. Founding shops help shape the programme and get terms we won't offer again.
Because the alternative is 100% of nothing. These customers aren't coming back on their own — that's the entire problem. And 35% buys you a billing system, a CRM, a reminder engine, warranty administration and a support desk you'd otherwise have to build, staff and pay for. The upsell revenue during those visits is entirely yours and typically exceeds what you give up.
Plainly: Steward holds the membership and the billing relationship, and the network agreement includes a non-circumvention clause. In exchange you get guaranteed monthly income you didn't have to build infrastructure for, plus the customer in your bay four times a year buying things from you directly. If that trade doesn't sit right with you, this isn't the right programme and we'd rather you say so now.
Our support desk handles the first contact and won't escalate to you unless it needs to. Service quality and any damage liability sit with your shop — you'll need to carry commercial general liability and garage-keeper's coverage, and we ask for proof at onboarding. Shops falling below standard get a retraining call, then removal. That standard is what makes membership worth paying for.
No. We embed a booking link that writes into whatever calendar you already run. If you take bookings by text and a whiteboard, that works too — we'll just send members to you and log the visit afterward.
Then this is the wrong quarter to start and we'd rather wait. Maintenance visits are short, high-margin and schedulable in your slow weeks, but they're still bay time. Shops that sign while drowning end up delivering badly and blaming the programme.
About 45 minutes on site. Sign the agreement, connect your payout account, embed the booking link, train whoever hands back keys. You can be selling memberships the same afternoon.
Tell us how many coatings you do a month and we'll send the numbers for your shop specifically. If it doesn't clear the bar, we'll tell you that too.